About Me

“You’re old, bald, uninteresting with no creative talents whatsoever.” This was how my 12 year old (smart arse) daughter reacted when I mentioned that I planned to start writing a blog.

She’s a cheeky little shitster, that’s for sure. I’m not saying she’s wrong. In fact she’s probably right on the money. Fortunately, I’m also pretty thick-skinned. You would have to be, let me tell you.

Anyway, that’s not why you clicked on that link. You clicked on the link to find out how this old, baldy etc bugger can possibly help you build an online business with the potential to replace your income and give you the lifestyle freedom that you’re after.

Before we get into that let me tell you a little bit about me. My name is Robert McKechnie. I’m a husband to my lovely wife and a father to two teenage kids (one smart arse as above and the other very cool and laid back both of whom will be cringing and hoping that none of their friends read this). I’m a Scotsman who loves to travel and has lived in the US, Canada and England (currently working in the wonderful town of Cheltenham).

I turned 50 last year. Now I’m not one these people who dreads getting older. It’s all part of the journey and I think I’m blessed to have got this far. However, reaching this milestone got me thinking about my life, what I’ve done so far and what I still need to do. I’ve been very fortunate and reasonably successful in my working life. However, working for others, and even working for myself hadn’t provided me with the financial freedom and security that I need.

When I started my first job as an engineer with IBM 28 years ago (that cannot be possible!) the job market was very different and indeed working for IBM was considered a job for life. Nowadays there’s really no such thing. The stability and perks associated with those kind of jobs are gone. Many people of my age work as contractors and do not have the job security or sponsored benefits such as employer pensions, paid notice periods or golden handshakes. Bollocks! That’s not the way we planned it when we started our career but heyho here we are. Maybe this matches your situation or at least you can relate.

Anyway, it became apparent to me that I had all of my eggs in one basket with very little security and not a lot of marketable skills. I needed to start building some additional income streams.

So I started researching different business options. I looked at everything from crypto-currencies to multi-level marketing to property investment. I concluded that, for my needs, these things were either too unpredictable or required a significant amount of investment capital. I had read about affiliate marketing some time ago but had dismissed it, as it seemed both too good to be true and I believed that I lacked the technical skills to get started.

That’s when I stumbled over the SFM. I tend to watch motivational youtube videos in the morning and I had seen Stuart Ross pop up a few times at the start of videos but most of the time just clicked through. However, this particular morning a video by an SFM affiliate, David Holborow, popped up. David is into adventure sports and surfing and I kind of fancy myself as a big wave rider in a semi-delusional kind of way (baldy, old, talentless and delusional…..it’s the only way to be!).

Anyway, David’s video struck a chord with me and I thought to myself, what if I can become a skilled online marketer blogging about things that I’m interested in such as: how do we control our mind and body to get the most out of life. I realised that I could monetize this by promoting quality products that help deliver that quality of life. A win-win if you will, to use an old cliché.

Intrigued, I signed up for the 7-day video series. Again the story resonated with me and soon after I made the investment to join SFM.

I have not been disappointed. SFM is a professional organisation with a fantastic set of on-line tools as well as educational modules and access to an incredible community of online marketers and experienced and successful mentors and support staff. Working full-time, it was important for me to be able to maximise the time I had available. SFM has provided a step by step and easy to follow set of modules that has enabled me to build my digital business.

The way we engage with the world has changed beyond recognition over the past few years. It’s hard to believe that the first iphone was just released 11 years ago in 2007. Smart phones are now the remote controls of our world. We use them to call, text, post, tweet and shop. With billions of people connected, the online marketplace is vast. I would like to show you how to tap into this potential and help you create a better life. I look forward to connecting with you soon.



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